On December 8, 2010, I had the fortune to learn from Beth Comstock, Chief Marketing Officer & SVP of General Electric (GE). She was in Cincinnati as the keynote speaker for the WE Celebrate, the Women’s Business Awards Breakfast for the Cincinnati Regional Chamber of Commerce.
The Purse Perfector was a finalist for the Best New Product or Service of the Year.
Lyn Marsteller and Lisa FitzGibbon, CEO of Easter Seals Work Resource Center
Ms. Comstock is a particularly effective and persuasive marketing expert, leading a team of hundreds for one of America’s stalwart companies. Her comments resonated with my evolution in creating the Purse Perfector.
She suggested that whatever you are addressing in work or life that you first solve a problem, then pursue that solution with passion and then commit to persistence in resolving the original problem.
Solve a problem and pursue it with passion and persistence.
In 2001 I tried to solve my problem of everything falling to the bottom of my purse or remaining in a hidden corner or pocket when I changed purses. When I began taking measurements to sew the “perfect purse,” I realized that I really needed to contain my essentials in predictable places so no matter which purse I used, I would be able to fine my pen, phone, lipstick – whatever I needed – quickly and easily.
As an avid and experienced sewer, I set out to create a set of pockets that would solve my problem. After the first prototype, I was excited and by the time I had sewn twelve prototypes, I was certain that I had found the solution.
Passion and persistence helped me move forward
…and secure a US patent (2004) and my first trademark (2005), have friends of all ages (17 – 88 years old) and lifestyles test my early samples to give me feedback and continue to try to secure a manufacturer. So many people had helped me on each step of my path, I was certain that one day I would be able to make the Purse Perfector available to women.
Persistence met reality when visiting my friend and sewing teacher, Sandra Betzina in early 2009. She introduced me to Seymour Jaron of SJ Manufacturing in San Francisco and within a month, he had made the first sample for review. And in another month, I had the first three dozen units, which were sold within days of arriving at my home.
Nine years after first identifying a solution to my problem
…and after a dizzying path to make Purse Perfectors available, my passion and persistence paid off. Purse Perfectors are now in purses nationwide and in 30 countries from Australia to South Africa and Malaysia.
Comstock’s talk was both inspiring and reaffirming to the crowd of more than 500. And Purse Perfector was selected as the winner of the 2010 Best New Product of the Year, proving that persistence isn’t necessarily a fast track, but friends help smooth the way.
This post is brought to you by Purse Perfector, the handbag and purse insert that organizes every bag you own. Buy your Purse Perfector here.